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CONNECTING FARMERS DIRECTLY TO CONSUMERS

PROJECT BRIEF

OBJECTIVE

An app that connects

farmers directly to consumers, thereby eliminating middlemen

MY ROLE

User Researcher

UI/UX Designer

Visual Designer

Market Analysis

METHODS & TOOLS

Research

User Persona

Journey Mapping

Stakeholder Mapping

Systems Mapping

Wireframing

Prototype & Testing

TIME FRAME

4 months

THEMES

Agriculture

Consumer Behaviour

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