TO DESIGN A RELIABLE TWO WHEELER TAXI SERVICE
PROJECT BRIEF
OBJECTIVE
To design a clean,
affordable and reliable
motorcycle ride hailing
service
MY ROLE
User Researcher
Service Designer
Graphic Designer
Storyteller
UI/UX Designer
Market Researcher
METHODS & TOOLS
Research
Design Strategy
User Persona
Journey Mapping
Stakeholder Mapping
Wireframing
Prototype & Testing
TIME FRAME
6 months
THEMES
Mobility
Business
Context
This project was a part of thw entrepreneurial journey module at Imperial Business School. The module brought together passionate individuals from various disciplines, including business students, service design students from the Royal College of Art, and engineers from Imperial College London. We embarked on a collaborative six-month project, aiming to transform our idea into a viable startup.
My learning
Through this project, I gained invaluable firsthand experience in bringing an idea to market. Utilizing my service design skills, I played a pivotal role in designing the end-to-end service, conducting market research, analyzing user needs, and shaping the service accordingly. It was fascinating to witness the contrasting perspectives and approaches of the business and design students. While the business students provided expertise in areas such as financial modeling, market analysis, and business setup, I, as a designer, focused on placing the human experience at the core of our design, conducting ethnographic research, and effectively communicating our narrative.
Overall, this project allowed me to understand the intricacies of launching a startup, collaborate with multidisciplinary teams, and apply my design skills to create a meaningful and user-centric solution
